With vitality and enthusiasm, the women of the Pasadena Art Alliance have raised millions of dollars to support contemporary visual art in Southern California. Since 1955, this organization has been unwavering in its purpose yet ever flexible in seeking innovative ways to fulfill its mission. Unique in its independence, not associated with any group or art institution, it is open to new artistic expressions and concepts, often championing projects that might not be funded by traditional methods.

The PAA continues to impress the Southern California arts community with its new ideas in fund raising. The biennial art auction features the donated works of over a hundred artists. A collaborative photography exhibit gives art students opportunities to create and exhibit commissioned portraits. And the legendary Treasure Sale speaks for itself.

All monies raised go directly to the very heart of the Art Alliance: the grants program. The grants committee studies each written request, makes site visits and then makes thoughtful decisions about which proposals to fund. Funds are granted to established as well as unconventional institutions in order to underwrite exhibitions, sponsor programs or support arts education.With each grant, the organization hopes to encourage the creativity of the human spirit and to enrich the cultural life of the entire community.